[ref. d5424104] Geylang - Regional Performance Planning Manager

Who we are

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

The Opportunity

The role requires someone who thrives in complex, multi-market environments and can bring clarity, insight, and performance excellence to digital media planning and execution.

Key Responsibilities

• Develop and manage cross-channel media strategies across Search (Google Ads), Social (Meta, LinkedIn), Programmatic (DV360) and other channels.
• Balance upper, mid and lower-funnel objectives with strategic media channel planning tailored for education and language learning audiences.

• Lead digital campaigns across multiple APAC markets, ensuring alignment with regional strategy while adapting to local market nuances and consumer behavior.
• Work closely with market teams to maintain strategic consistency and local relevance.

• Serve as the performance media lead for the British Council’s regional digital marketing team.
• Offer proactive strategic counsel, insights beyond the numbers, and ongoing thought partnership with internal and external stakeholders.

• Monitor campaign performance across the funnel using tools like Google Analytics, Campaign Manager, Looker Studio, and Excel.
• Drive data-informed decisions, optimization plans, and actionable insights.

• Act as the connective tissue between internal teams (creative, strategy, data), regional hubs, and local agency teams.
• Manage communications across stakeholders and time zones, ensuring alignment and clarity.

• Oversee the end-to-end execution of campaigns – from brief to launch – ensuring timely, accurate implementation and QA.
• Maintain robust project workflows across always-on and time-sensitive initiatives.

• Bring contextual understanding of the education sector and sensitivities associated with public institutions.
• Ensure campaigns reflect cultural relevance and integrity across diverse APAC markets.

• Prepare and present clear, compelling campaign reports, QBRs, and strategic recommendations.
• Translate performance data into meaningful narratives for stakeholders at all levels.

• Manage and track regional budgets across campaigns and platforms, ensuring optimal allocation and pacing.
• Develop accurate media plans and forecasts aligned with business goals.

• Navigate shifting client needs, evolving briefs, and unexpected challenges with resilience and composure.
• Act with a solutions-first mindset, offering proactive problem resolution and process improvements.

• 8 years of experience in digital media planning and performance marketing.
• Strong hands-on experience with platforms like Google Ads, Meta, LinkedIn, DV360, and Google Analytics.
• Proven track record of running successful campaigns across multiple APAC markets.
• Demonstrated ability to lead client relationships and cross-functional teams.
• Excellent analytical, presentation, and communication skills.
• Deep understanding of media KPIs, budget management, and planning tools.
• Prior experience with education sector clients or government/public institutions is a plus.

• Opportunity to work with a globally recognized institution in the education sector.
• Collaborative and multicultural team environment.
• Exposure to a wide variety of APAC markets and regional operations.
• Professional growth within a strategic, data-led media function.

IPG Mediabrands is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.