International Marketing Director

As our International Marketing Director, you will spearhead global marketing strategies to build brand awareness, drive international customer engagement, and position our restaurant as a leading culinary destination in Asia and beyond. You will work closely with executive leadership and creative teams to develop integrated campaigns, digital outreach, and international partnerships.

Key Responsibilities:

• Develop and implement comprehensive international marketing strategies;
• Oversee brand positioning and messaging across all global markets;
• Lead digital marketing efforts, including social media,SEO/SEM, email marketing, and content creation;
• Identify and manage international PR opportunities and influencer partnerships;
• Analyze market trends and customer insights to adjust strategies accordingly;
• Collaborate with international travel, hospitality, and lifestyle partners;
• Manage the marketing budget and report on ROI and KPIs;
• Other job assigned.

• Leadership experience in a B2B marketing role.
• Excellent leadership skills and the ability to set direction and develop the team.
• Strategic mindset and high business acumen.
• High level of project management and cross-functional collaboration skills, with the ability to build relationships and trust across the organisation.
• Ability to drive change and engagement.
• Good knowledge and understanding of digital systems and tools such as CRM, SEO, marketing automation, and digital analytics.
• Excellent communication and interpersonal skills. Good at Mandarin Chinese and able to handle contract and documentation in Chinese due to we have major clients in China market.
• Ideally, experience in sales lead generation.
• Minimum Diploma in Marketing, Business Management, Communications, or a related field;
• At least 5 years of marketing experience, with 3+ years in a senior or director-level role;
• Ability to travel as needed in order to be efficient in the role.
• Willing to work on weekends and Public holidays.