[ref. y0504618] Assistant Director, Brand and Digital (6 Months Contract) Up $12K - Geylang

Assistant Director, Brand and Digital, Up $12K

Working Location: Pasir Panjang

Responsibilities:

• Spearhead the implementation of enhanced brand architecture framework, including:
• Brand attribution framework deployment
• New design system rollout for sub-brands
• Development of comprehensive brand manifesto
• Creation of practical implementation playbooks
• Design and execute an organisation-wide brand adoption programme through:
• Targeted training workshops
• Brown bag sessions
• Stakeholder engagement initiatives
• Lead complex stakeholder management across divisions to ensure brand consistency while addressing diverse operational needs

Digital Asset Management s Optimisation

• Co-lead corporate website management
• Orchestrate content strategy and user experience improvements across the digital ecosystem
• Drive the enhancement and integration of digital touchpoints

• Develop and implement SEO strategy across web assets
• Continue to shape and execute TechNews content strategy and growth with the support of SEO/content agency and freelance writers
• Oversee end-to-end CRM implementation, including:
• System architecture and workflow design
• User adoption and training
• Database management and optimisation

• Manage quarterly brand health tracking initiatives / research
• Translate data insights into actionable communications and content strategies
• Implement comprehensive tracking and attribution systems across digital platforms
• Design measurement frameworks for digital initiatives

• 8+ years in digital marketing and brand management
• Proven success in:
• Large-scale brand implementation projects
• Digital platform management
• Training and change management
• Team leadership
• Experience navigating government or large enterprise environments

Required Skills:

• SEO strategy and implementation
• CRM systems and workflows (preferably HubSpot)
• Brand guidelines development and deployment

• Strategic thinking with strong execution focus
• Exceptional stakeholder management across all levels
• Ability to translate complex frameworks into actionable plans
• Change management expertise
• Project management excellence

• Experience in public sector communications
• Track record of successful brand transformation projects
• Proven ability to balance multiple stakeholder needs
• Strong understanding of digital platforms

you’ll be leading projects to improve and manage how the our corporate branding is seen and experienced—both inside the organization and by the public. You'll also oversee the organisation digital content and tools, making sure they are user-friendly, effective, and aligned with the brand.