[ref. h39952317] Senior Digital Marketing Specialist - Ang Mo Kio

• Basic $4000 - $ 6000 + AWS + Variable Bonus
• Excellent Welfare and Benefits + Career progression
• Working location: Ang Mo Kio
• Working days: Monday - Friday
• Working hours: 8.30 am - 5.30pm

Key Responsibilities:

• Campaign Management: Develop and execute comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• PPC Campaigns: Manage and optimize paid search campaigns (PPC) on platforms such as Google Ads and social media platforms to drive customer acquisition and revenue growth.
• Optimization: Continuously optimize campaigns to achieve business goals, including lead generation, customer acquisition, and overall revenue growth.
• Promotions & Webinars: Plan and execute promotional campaigns and webinars to support the sales team’s objectives, driving engagement and conversions.
• Regional Coordination: Collaborate with ASEAN marketers to roll out digital marketing campaigns on schedule, ensuring consistency and alignment across regions.
• Performance Monitoring: Use tools like Google Analytics and other digital marketing software to monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Market Research: Conduct in-depth market research and competitive analysis to identify emerging trends, opportunities, and risks, leveraging insights to improve marketing strategies.
• Reporting & Insights: Prepare regular performance reports, highlighting key insights and actionable recommendations for future campaigns and strategies.
• Trend Awareness: Stay up-to-date with the latest trends, technologies, and best practices in digital marketing to maintain a competitive edge.

Qualifications:

• Bachelor’s degree with 5 years of experience in digital marketing, with significant experience leading successful campaigns across multiple markets, preferably in the ASEAN region.
• In-depth knowledge of SEO, SEM, PPC, and digital analytics tools eg. A/B testing, conversion rate optimization (CRO), and advanced analytics techniques
• Expertise in social media marketing, content creation, and email marketing.
• Certifications in Google Analytics, Google Ads, and other relevant platforms will be a plus.

• Work experiences and job responsibilities
• Current and Expected salary
• Reason for leaving
• Date of availability
• Education background

We regret that only shortlisted candidates will be contacted.

EA License No: 21C0492