Marketing Executive - Toa Payoh

As a marketing executive for our CCTV products, you will be responsible for planning, executing and overseeing the marketing initiatives and promotional efforts for our CCTV products line. You shall have a passion for security technology and a deep understanding of digital marketing, with a focus on driving brand awareness, customer engagement and contributing to the overall growth and success of the sales of our CCTV products.

Job Responsibilities:

• Plan, develop and execute marketing campaigns for CCTV products across multiple channels (digital, print, events, etc.)
• Focus on increasing brand awareness, product adoption and generating leads for CCTV solutions
• Develop engaging content to showcase product features, industry insights and promotions related to CCTV technology
• Work closely with the sales and product teams to ensure alignment of marketing efforts with sales targets and product launches
• Assist in developing compelling sales presentations, promotional materials and product collateral for CCTV offerings
• Coordinate and support IT / trade shows, product demonstrations, events, webinars and other promotional events in the CCTV sector
• Engage with industry professionals and key stakeholders during events to increase brand visibility
• Coordinate with external vendors, partners, and agencies to produce marketing materials, including brochures, advertisements, videos, and other collateral tailored to the CCTV market
• Conduct market research and analysis to identify industry trends, customer insights and preferences and competitor activities in the CCTV industry
• Monitor, evaluate and report the marketing campaigns performance, adjusting strategies to optimize results
• Maintaining and updating product information, promotional content, and marketing collateral

Job Requirements:

• Min. 2 years of experience in similar sales role, preferably in the CCTV or security system industry
• Strong oral and written communication skills in English, with the ability to communicate Mandarin effectively as the incumbent requires to liaise with Chinese-speaking stakeholders/counterparts for work or project related matters
• Ability to prioritize and manage multiple tasks and work efficiently under tight deadlines, ensuring marketing activities for CCTV products are executed on time and within budget
• Self-motivated with a results-driven attitude and able to work independently as well as part of a team
• Possess background in the security industry, particularly in CCTV, is highly preferred
• Understanding of CCTV technology and the security/surveillance market is an advantage