Senior Content Producer (Chinese Entertainment 风和日丽)
About the job
UNFOLD Asia is an independent media group shaping stories that matter to Southeast Asia. Through our leading brands — Our Grandfather Story (OGS), nOm, and Ribbit.FYI. We reach over 10 million monthly viewers with authentic, culturally resonant content.
We are on a mission to redefine storytelling for the region, and we are looking for a passionate and versatile Senior Visual Journalist/ Senior Content Producer to help grow our Chinese entertainment brand 风和日丽, and play a key role in content strategy, monetisation, and team leadership.
What you will do:
- Lead content strategy and growth for 风和日丽, shaping its voice and direction for Mandarin-speaking audiences in Singapore and Southeast Asia.
- Oversee end-to-end content development across platforms – from ideation/production to publishing and performance.
- Create and manage editorial calendars, and ensure content is timely, engaging, and aligned with cultural and regional trends.
- Mentor and manage a growing team, driving creativity and execution excellence.
- Partner cross-functionally to align with content and brand goals, audience insights, and monetisation strategy (i.e. branded content, platform monetisation).
- Play a pivotal role in incubating new content formats and guiding product roadmaps to future-proof media initiatives.
- Track and manage timelines, budgets, and project pipelines.
- 3-5 years of experience in content creation, digital storytelling, or media strategy, ideally in fast-paced consumer-facing brands.
- Strong Mandarin language skills (written & spoken) and deep understanding of Chinese-speaking audiences and platforms.
- Demonstrate experience in managing or mentoring interns.
- Proven track record in creating engaging video content across platforms like Youtube, Tiktok, IG, 小红书 etc.
- Experience or interest in content monetisation strategies and branded storytelling.
- Excellent project management and communication skills.
- Bonus: Experience in incubating digital products or launching new media verticals.
About the job
UNFOLD Asia is an independent media group shaping stories that matter to Southeast Asia. Through our leading brands — Our Grandfather Story (OGS), nOm, and Ribbit.FYI. We reach over 10 million monthly viewers with authentic, culturally resonant content.
We are on a mission to redefine storytelling for the region, and we are looking for a passionate and versatile Senior Visual Journalist/ Senior Content Producer to help grow our Chinese entertainment brand 风和日丽, and play a key role in content strategy, monetisation, and team leadership.
What you will do:
- Lead content strategy and growth for 风和日丽, shaping its voice and direction for Mandarin-speaking audiences in Singapore and Southeast Asia.
- Oversee end-to-end content development across platforms – from ideation/production to publishing and performance.
- Create and manage editorial calendars, and ensure content is timely, engaging, and aligned with cultural and regional trends.
- Mentor and manage a growing team, driving creativity and execution excellence.
- Partner cross-functionally to align with content and brand goals, audience insights, and monetisation strategy (i.e. branded content, platform monetisation).
- Play a pivotal role in incubating new content formats and guiding product roadmaps to future-proof media initiatives.
- Track and manage timelines, budgets, and project pipelines.
- 3-5 years of experience in content creation, digital storytelling, or media strategy, ideally in fast-paced consumer-facing brands.
- Strong Mandarin language skills (written & spoken) and deep understanding of Chinese-speaking audiences and platforms.
- Demonstrate experience in managing or mentoring interns.
- Proven track record in creating engaging video content across platforms like Youtube, Tiktok, IG, 小红书 etc.
- Experience or interest in content monetisation strategies and branded storytelling.
- Excellent project management and communication skills.
- Bonus: Experience in incubating digital products or launching new media verticals.
- Be part of a growing media group that dares to experiment and pushes boundaries in regional storytelling.
- Work with creative and mission-driven teammates who believe in the power of authentic content.
- Shape content that speaks to the culture, identity and community.
- Opportunity to lead and grow a brand from ground up, backed by one of Southeast Asia’s most beloved media brands.
For interested candidates, we recommend you send a submission via our ATS Link as well: https://airtable.com/appwgomnb3trH01Es/shrHt7g3X2XDhzQHR