Bedok - Social Media Marketing Executive

Job Highlights:

Working Location: Central

Year-end Bonus + Variable Bonus

Good career progression

Responsibilities:

• Plan and manage SEO, SEM and paid digital campaigns to drive brand awareness and lead generation.
• Continuously analyze and optimize website traffic and conversion rates.
• Execute A/B tests, campaign iterations, and funnel improvements to maximize ROI.
• Handle campaign budgets, monitor cost per lead/acquisition, and report on campaign effectiveness.

• Build and maintain marketing dashboards to visualize KPIs, ROI, and lead funnel performance.
• Track and interpret data from Google Analytics, GA4, Search Console and other tools to derive actionable insights.
• Provide performance reporting on weekly/monthly basis, offering strategic recommendations to refine campaigns.

• Conduct keyword research and write SEO-friendly blog articles, newsletters and landing pages.
• Support on-page and technical SEO improvements in collaboration with web developers or external vendors.
• Work with content teams to ensure distribution strategies align with campaign objectives.

• Manage social media strategy, content calendar, and daily engagement across platforms (LinkedIn, Facebook, Instagram, etc.).
• Collaborate with internal designers and copywriters to ensure brand-aligned content.
• Track performance metrics and use data to optimize engagement and reach.
• Must have basic design skills and an understanding of branding fundamentals to work alongside designers and creatives.

• Manage CRM systems (Salesforce) and develop workflows for lead nurturing and engagement.
• Design and execute email drip campaigns tailored for B2B and B2C audiences.
• Maintain clean, accurate data and segment lists to ensure personalized communication.

Job Requirements:

• Minimum Degree in Marketing or equivalent.
• Fresh Graduates are welcome.
• Experience running and optimizing paid campaigns in Google Ads and Meta Ads Manager.
• Solid understanding of SEO, web analytics (GA4), and keyword research tools (e.g. SEMrush).
• Excellent writing skills with experience in blog content creation and SEO optimization.
• Experience with CRM tools and automation workflows (e.g., Mailchimp, HubSpot, Salesforce).
• Proficiency in basic graphic design & video editing tools (e.g., Canva, Adobe Creative Suite, CapCut) to support quick-turnaround assets.
• Strong analytical skills with a data-driven mindset.
• Excellent communication, time management, and organizational skills.