Account Manager, Healthcare - Geylang

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Account Manager, Healthcare

He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, creative, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients.

• Manage pharmaceutical, medical and healthcare clients and liaise with internal and external stakeholders, including key opinion leaders on specific therapeutic areas
• Forge strong relationships with clients and be the primary point of contact for key activities
• Own, strategise, plan, create, schedule and distribute content with boosted posts and paid media
• Optimise ad spends daily to achieve maximum efficiency for ad spend globally
• Collaborate with internal content production teams to generate digital assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
• Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
• Manage content calendars and project-manage marketing materials
• Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
• Manage the community and monitor online conversations; monitor SEO and web traffic metrics
• Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
• Conduct A/B tests in ads to understand contributing factors that drive the business forward
• Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social

• Ability to read and understand clinical papers; assimilation and creative presentation of the analysis into posters, slide sets, reports and publications
• Basic to intermediate understanding of digital and social media platforms, their features and audiences
• Knowledge of Meta Ad Manager and experience in running ad campaigns is a bonus
• Ability to create and conceptualize medical content
• Clear, concise, scientific style of writing, with a high level of attention to detail
• Superior collaboration and teamwork skills; experience working with cross-functional teams.
• Project management experience and adaptability: Ability to re-prioritise while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.
• Intermediate level in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides)
• Bachelor’s degree or equivalent in Pharmacy, Biological Science or related scientific discipline is a plus