Bukit Merah - Marketing Executive

The ideal candidate will bring creativity, organizational skills, and a passion for creating impactful experiences.

Key Responsibilities:

• Identify, initiate, and manage partnerships with government agencies, trade associations, educational institutions, and corporate organizations to expand outreach and drive learner engagement.
• Serve as the main point of contact for external partners, ensuring clear communication and alignment on objectives, deliverables, and timelines.
• Proactively seek opportunities for collaboration that align with the company’s training and learner acquisition goals.
• Develop proposals, presentations, and reports to support partnership discussions and negotiations.

• Lead the full lifecycle of event planning—from initial concept and coordination to execution and post-event evaluation.
• Plan and manage roadshows, seminars, conferences, workshops, and partner-led initiatives, ensuring alignment with strategic goals.
• Coordinate logistics such as venue booking, catering, AV setup, registration, and on-site support.
• Collaborate cross-functionally with internal stakeholders (e.g., sales, marketing, product) and external vendors to ensure seamless execution.
• Manage timelines and budgets, ensuring all deliverables are completed within scope and deadline.

• Collaborate with the marketing team to create promotional content tailored to different partners and audience segments (e.g., learners, HRs, training managers).
• Support the execution of integrated marketing campaigns to promote events and partnership programs.
• Monitor campaign performance and provide data-driven recommendations for improvement.
• Ensure brand consistency and accurate messaging across all communication platforms.

• Contribute to ad hoc marketing activities such as competitor benchmarking, market research, and customer engagement analysis.
• Assist in the creation of marketing assets including brochures, pitch decks, case studies, and web content to support outreach and event initiatives.

Qualifications and Requirements:

• Min Diploma in Marketing/Hospitality & Tourism related field
• Proven experience in event coordination and execution.
• Basic understanding of marketing principles.
• Strong organizational and project management skills.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think strategically.
• Proficient in Microsoft Office Suite and familiarity with design tools is a plus.
• Ability to work independently and collaboratively within a team.