Marketing Manager (Partnership) - Geylang

Job Description:

This role blends marketing expertise with partnership development to amplify the company’s growth and position it as a market leader.

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Key Responsibilities:

• Develop and execute integrated marketing campaigns across digital, social, PR, and events.
• Craft compelling brand messaging and content tailored for target audiences and verticals.
• Analyze campaign performance and adjust strategies to improve ROI and conversion rates.
• Identify, negotiate, and manage strategic partnerships with key ecosystem players, tech vendors, agencies, and industry groups.
• Build co-marketing initiatives with partners to expand brand reach and user base.
• Maintain strong partner relationships and deliver value through joint initiatives and enablement.
• Lead go-to-market strategies for new product launches or market entries.
• Collaborate with product, sales, and customer success teams to ensure aligned brand messaging and market approach.
• Leverage data and insights to identify growth opportunities and customer trends.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8 years of experience in marketing and/or partnerships, preferably in a tech or digital-first company.
• Proven track record in developing marketing strategies and managing strategic partnerships.
• Strong communication, negotiation, and relationship-building skills.
• Experience with CRM, analytics tools, and marketing automation platforms (e.g., HubSpot, Google Analytics).

EA Licence No: 23S1615