[ref. e09565300] Toa Payoh - Digital Marketing Executive, Contract

Digital Marketing Executive (6 Months Maternity Cover)

Summary

A genuine interest and passion for web technologies, digital trends, and emerging developments in design and technology. Collaborative mindset and proven ability to contribute effectively as part of a broader marketing team. An enthusiastic, innovative, and resilient approach, with a track record of delivering quality outcomes through hard work and initiative

Responsibilities:

• Assist in content development and management across various formats for social and digital channels, in line with the annual marketing plan.
• Provide administrative and operational support in managing the corporate website, including updating pages and supporting the development of campaign microsites.
• Contribute to maintaining the accuracy of website content and enhancing navigation to ensure a positive user experience.
• Assist in implementing search strategies to help improve the website’s search rankings.
• Support Google Analytics reporting for keyword analysis and performance insights.
• Support the execution of marketing campaigns across digital and social media channels, and assist in tracking performance metrics and preparing post-campaign reports.

Requirements:

• Proficient in HTML, CSS and Javascript
• Demonstrate experience in creating video content for social media that includes mobile filming & editing using video editor (i.e Capcut).
• Demonstrate experience in Canva or Photoshop or Illustrator to create content for digital channels.
• Experienced with Google Analytics
• Demonstrate experience in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)
• Experience in running social media advertising campaign (Eg; Meta Ads, LinkedIn Ads and TikTok Ads)
• Experience in copywriting for social media captions and website content.
• Interest and passion in the web and Internet trends with a keen interest in technology, designing, etc