Geylang - SEO & Content Marketing Specialist
This role combines technical SEO, website upkeep, and content creation to support performance-driven digital campaigns.
Key Responsibilities- SEO Strategy & Execution
Develop and implement on-page and off-page SEO strategies
Conduct keyword research and competitor analysis
Optimize website architecture, metadata, tags, internal linking, and site speed
Monitor, analyze, and report on SEO performance (e.g., via Google Analytics, Search Console, SEMrush, etc.)
Stay updated on SEO trends and algorithm changes- Website Maintenance
Manage and update websites (primarily WordPress or other CMS platforms)
Troubleshoot basic web issues (broken links, plugin updates, content errors)
Ensure mobile responsiveness and UX best practices
Collaborate with developers or designers on web improvements
✍️ Copywriting & Content Optimization
Write and edit SEO-friendly website copy, blog articles, and landing pages
Optimize existing content for improved rankings and readability
Align content with brand voice, tone, and conversion goals
Research and create topic clusters for content marketing strategy
Requirements
2+ years of experience in SEO, digital marketing, or web management
Strong knowledge of SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.)
Experience with website CMS platforms (WordPress preferred)
Solid understanding of HTML/CSS basics
Excellent copywriting and proofreading skills
Analytical mindset with attention to detail
Strong organizational and communication skills
Good to Have
Basic graphic editing (Canva, Photoshop, etc.)
Experience in technical SEO audits
Familiarity with schema markup and structured data
Past experience working in a marketing agency environment
Why Join Us?
Work with a passionate, collaborative, and data-driven team
Opportunity to contribute creatively to social media content creation and digital campaigns
Lead SEO efforts for a diverse portfolio of clients across industries
Competitive salary with opportunities for growth and upskilling