Geylang - Marketing Executive

apartmentISETAN (SINGAPORE) LIMITED placeGeylang scheduleFull-time calendar_month 
Reporting to the Marketing Manager, you will be responsible for driving the growth and engagement of the company’s membership program and executing impactful marketing campaigns. You will play a key role in managing CRM and membership activities, coordinating public relations and media inquiries, and creating compelling marketing communications across multiple platforms.

If you have a keen eye for detail, strong communication skills, and a passion for content creation and partnership building, this role offers an exciting opportunity to contribute to a dynamic marketing team.

Key Responsibilities

CRM & Membership Management
  • Grow and manage the Isetan Membership program.
  • Organize and execute member-exclusive events.
  • Prepare membership and voucher redemption data reports and mailing lists for campaigns.
Public Relations & Media Inquiries
  • Respond to media, sponsorship, filming, and sales-related inquiries.
  • Handle customer queries regarding marketing activities such as Membership, Promotions, Voucher Events, and the Isetan App.
  • Respond to customer inquiries across platforms managed by the Marketing Department.
  • Build and manage partnerships with external parties such as banks and malls for cross-promotions.
Marketing Communications
  • Plan, execute, and evaluate marketing campaigns across all platforms (App, Website, Social Media).
  • Develop content and messaging for EDMs, SMS, press ads, and digital channels.
  • Write and vet copy for social media, e-newsletters, and other marketing materials.
  • Content creation on social media - generate engaging visual and written content aligned with brand tone and campaign goals.
  • Assist in applying design and layout using creative tools for social media and digital marketing content.
  • Schedule and upload digital banners and e-newsletters on the Website and App.
  • Maintain and update content on the company website.
Requirements
  • Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
  • 2–3 years of experience in marketing, public relations, or CRM is preferred.
  • Detail-oriented with strong organizational and communication abilities.
  • Proficient in digital and social media platforms.
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), video-editing or other design apps is required.
  • Ability to assist in layout and design for social media posts and marketing content.
  • Proficient in Microsoft Office and marketing analytics tools.
Work Conditions
  • Office located in Orchard Road
  • Hybrid work and flexi-hours
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