Social Content Specialist
THE GAP PEOPLE PTE. LTD. Geylang Full-time
About This Role
We're looking for an experienced Social Media Specialist to join our team and develop engaging concepts for social media campaigns that captivate audiences and drive results. If you're someone who enjoys blending creative execution with strong client relationship management, this role is for you.You'll be responsible for creating and driving social media marketing campaigns and client retainer accounts, while managing client expectations, maintaining account health, and ensuring consistent delivery of high-quality assets that resonate with target audiences.
What You'll Be Doing
As our Social Media Specialist, you'll manage social media campaigns and client retainer accounts, overseeing content delivery, account performance, and client satisfaction. Here's what your responsibilities will include:
- Content Production: Turn concepts into reality by executing basic production tasks and capturing simple social content.
- Designer & Editor Collaboration: Work with designers and video editors to bring the creativevision to life through clear communication and direction.
- Client Communication: Build strong client relationships by understanding their briefs, presenting concepts persuasively, and executing the plans effectively.
- Client Brand Management: Manage the clients’ social media accounts, monthly content production, reports and community management.
- Support New Business Pitches: Assist in crafting pitch proposals by developing sample social media content to demonstrate capabilities and secure new client accounts.
- Data Analysis & Reporting: Analyse social performance data to identify trends and generate insights that improve future campaigns.
- Content Calendar Management: Create and maintain content calendars to keep campaigns organized and ensure deadlines are met with quality work.
- Platform & Trend Monitoring: Stay ahead of social media trends and platform changes to identify new opportunities for clients.
- Someone who understands both the art and science of social media content creation
- A hands-on creator who can produce simple content while directing more complex production
- A detail-oriented professional who values data-informed decision making
- A collaborative team player who works effectively with designers, editors, and clients
- A person who can manage multiple projects simultaneously without compromising quality
- Someone who stays current with social media trends and platform changes
- 3+ years of experience in social media account management and content creation, preferably in an agency environment
- Strong portfolio demonstrating successful social media campaigns across multiple platforms
- Proficiency with content creation tools (like Adobe Creative Suite, Canva, CapCut) and social media management platforms
- Strong understanding of social media analytics and data interpretation
- Excellent written and verbal communication skills for effective client presentations
- Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
- Experience with social media community management and crisis response
- Knowledge of paid social media advertising strategies
- Background in influencer marketing campaigns
- Understanding of SEO principles as they apply to social content
- Work with diverse clients across various industries to expand your portfolio
- Collaborative environment that values fresh ideas and strategic thinking
- Flexible work arrangements
- Professional development opportunities to keep enhancing your skills
- A culture that balances professionalism with personality—we take our work seriously, not ourselves
THE GAP PEOPLE PTE. LTD.Toa Payoh, 4 km from Geylang
consistent delivery of high-quality assets that resonate with target audiences.
What You'll Be Doing
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