Sales Director

placeToa Payoh scheduleFull-time calendar_month22/5/26

Sales Strategy & Revenue Growth

Develop and execute annual and quarterly sales strategies.
Drive revenue, market share, and profitability targets.
Identify growth opportunities
Forecast sales volumes and inventory requirements.
Monitor market trends, competitor activity, and consumer behavior.

Key Account Management

Build and maintain relationships with Distributors/Importers/Retail chains
Negotiate: Pricing agreements Promotional support Volume rebates Listing fees Contract renewals
Oversee national and regional account performance.

Distributor & Channel Management

Appoint, manage, and evaluate distributors.
Ensure distributor compliance with sales targets and brand standards.
Develop route-to-market strategies.
Expand geographic distribution coverage.
Monitor stock movement and depletion rates.

Brand & Trade Marketing Coordination

Collaborate with marketing teams on: Product launches Trade activations Consumer promotions Tastings/events POSM deployment
Ensure premium brand positioning in trade channels.
Support merchandising and visibility initiatives.

Team Leadership

Recruit, train, and supervise sales managers and representatives.
Set KPIs and performance targets.
Conduct performance reviews and coaching.
Build incentive programs and sales contests.
Develop succession planning for sales teams.

Financial & Commercial Management

Manage sales budgets and trade spend.
Analyze: Gross margins Pricing structures Discount programs Profitability by channel
Prepare sales reports and executive presentations.
Ensure credit control and payment collection oversight.

Regulatory & Compliance Oversight

Ensure compliance with: Alcohol advertising laws Licensing regulations Import/export rules Responsible drinking guidelines
Coordinate with legal and compliance departments.
Maintain proper documentation for audits and authorities.

Market Intelligence & Reporting

Track competitor pricing and promotions.
Analyze depletion reports and sales analytics.
Present market insights to senior leadership.
Recommend strategic adjustments based on data trends.

Typical KPIs

Revenue growth %
Volume sales
Gross profit margin
Distribution coverage
New account acquisition
Key account retention
Trade activation ROI
Forecast accuracy
Team performance achievement
Market share growth

Common Reporting Structure

The role commonly reports to:

Managing Director
Commercial Director
General Manager
Regional VP Sales

Typical direct reports:

Area Sales Managers
Key Account Managers
Trade Marketing Managers
Brand Ambassadors
Sales Executives

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