PR Assistant Coordinator (Internship, April 2025 to July 2025) - Sembawang

Overview

Gusto Collective Singapore is seeking Account Coordinators (Interns) for Public Relations (PR) internship opportunities for the period of April 2025 to July 2025.

The internship will give you a first-hand experience of what goes on behind a luxury Public Relations and Events agency. You can look forward to developing and growing within an agency representing a dynamic array of international and reputable fashion, luxury, lifestyle, beauty, and hospitality clients.

• Attend, participate, and provide support at client events, meetings, media sessions, and brainstorming sessions as require
• Assist in the development, research, and updating of media lists
• Assist in the production and development of press releases and press kits
• Assist in administrative duties including sorting, collating, mailings, and other administrative functions as assigned
• Sample management for fashion brands - Keeping an accurate inventory of clients’ samples, creation/updating of sample trackers, preparation of loan forms, facilitation of delivery to media/influencers, and follow up on sample returns
• Develop content and other collaterals including press releases, press kits, bios, factsheets, social media campaign briefs, website copies, etc.
• Media/influencer outreach, pitching, and liaison for events/campaigns
• Conduct regular media monitoring on coverage, track, analyse, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are met
• Assist in office housekeeping and cleanliness

• Passion, interest, and a good understanding of global and industry trends in fashion, beauty, luxury and lifestyle
• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• To be self-motivated and resourceful, with high levels of initiative
• Excellent written and communication skills with an eye for detail
• Good interpersonal skills
• Flexibility, determination, enthusiasm and the ability to cope well under pressure
• Excellent organisational skills
• To be able to commit for at least 6 months on a full time basis

• A wealth of diverse opportunities and challenges to develop and grow your skill sets
• An exciting and dynamic client portfolio of international and reputable brands
• Being involved in a wide range of brand experiences and events
• A highly-supportive and collaborative work environment
• A motivating, fun, and integrated work culture