Ant International-Regional Head of Brand-WorldFirst
Singapore Full-time
Job description We are seeking an experienced Regional Head of Brand, International Markets to lead brand development and awareness across priority international markets (excluding China). This role will translate and execute WorldFirst's global brand strategy across regions, driving awareness, consideration, and preference among international consumers and businesses.
This role reports to the Global Head of Brand and partners closely with regional marketing and commercial leaders to ensure brand initiatives support business growth. ⸻ Main Responsibilities 1) Brand Strategy & Planning Develop and execute a comprehensive brand strategy for international markets, aligned with global brand direction and regional business priorities.
Establish/refine regional brand positioning that resonates with local audiences while maintaining global consistency. Define brand KPIs and build measurement frameworks to track performance across markets. 2) Brand Design & Creative Production Oversee adaptation/localisation of the visual identity system across regions, ensuring cultural relevance and strong consistency.
Manage creative asset development and production across key touchpoints (digital platforms, paid media, owned channels, events, partnerships, and physical materials where relevant). Establish and implement regional design standards and brand guidelines, accounting for regulatory and compliance requirements across markets.
3) Narrative & Storytelling Translate WorldFirst's global narrative into locally relevant storytelling aligned to customer motivations and business needs. Build and maintain an international messaging architecture and core brand content strategy across communication channels.
Review and approve tier-one brand materials, campaigns, and partnerships to ensure adherence to guidelines.
Job Requirement
This role reports to the Global Head of Brand and partners closely with regional marketing and commercial leaders to ensure bran
Job description We are seeking an experienced Regional Head of Brand, International Markets to lead brand development and awareness across priority international markets (excluding China). This role will translate and execute WorldFirst's global brand strategy across regions, driving awareness, consideration, and preference among international consumers and businesses.This role reports to the Global Head of Brand and partners closely with regional marketing and commercial leaders to ensure brand initiatives support business growth. ⸻ Main Responsibilities 1) Brand Strategy & Planning Develop and execute a comprehensive brand strategy for international markets, aligned with global brand direction and regional business priorities.
Establish/refine regional brand positioning that resonates with local audiences while maintaining global consistency. Define brand KPIs and build measurement frameworks to track performance across markets. 2) Brand Design & Creative Production Oversee adaptation/localisation of the visual identity system across regions, ensuring cultural relevance and strong consistency.
Manage creative asset development and production across key touchpoints (digital platforms, paid media, owned channels, events, partnerships, and physical materials where relevant). Establish and implement regional design standards and brand guidelines, accounting for regulatory and compliance requirements across markets.
3) Narrative & Storytelling Translate WorldFirst's global narrative into locally relevant storytelling aligned to customer motivations and business needs. Build and maintain an international messaging architecture and core brand content strategy across communication channels.
Create and maintain brand voice guidelines that can be applied consistently across markets, languages, and teams. 4) Enablement & Support Provide brand training, playbooks, and resources to functional and regional teams to ensure consistent execution.
Develop toolkits and templates for marketing, sales, customer service, and partner teams to support self- serve execution.
- Brand Governance Establish and maintain brand standards across marketing communications and customer touchpoints.
Review and approve tier-one brand materials, campaigns, and partnerships to ensure adherence to guidelines.
- Measurement & Adoption Track brand health metrics (awareness, consideration, preference) through regular market research.
- Sports Sponsorship Develop and lead activation strategies for WorldFirst's sports sponsorship portfolio across priority international markets to build premium brand perception and global credibility.
Job Requirement
- 10+ years of experience in senior brand leadership, ideally within established global brands.
- Experience working in international and cross-functional environments.
- Strong fundamentals in branding and marketing concepts.
- Proficient in Mandarin and English (written and verbal).
- Experience in sports sponsorship activation.
- Strong commercial acumen, translating brand initiatives into business outcomes.
Singapore
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