Marketing Manager - Specimen Management (CASAJ) - Bukit Merah
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To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive.And find satisfaction in doing your part to make the world a better place.
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Position Summary
We are seeking a dynamic and results-driven Marketing Manager to lead portfolio execution and performance across the CASAJ region for our Specimen Management business. The ideal candidate will possess a strong foundation in marketing principles, a strategic and commercial mindset, and a collaborative approach to working with cross-functional and country teams.This role requires a high level of initiative, resilience, and a proactive attitude—demonstrating a strong drive for results, openness to innovation, and the tenacity to overcome challenges. You will be accountable for driving revenue and gross profit growth, executing regional campaigns, and delivering impactful customer solutions.
Key Responsibilities
Strategic Marketing and Leadership:
- Own and drive revenue and gross profit (%SGP) targets across the region.
- Develop and implement product and portfolio strategies grounded in core marketing principles—segmentation, positioning, value proposition, and messaging.
- Create a blueprint for success and collaborate with country teams to tailor strategies to local market needs.
- Manages all aspects of the marketing strategy for the assigned platform and in close alignment with the regional platform marketing leader; is responsible for developing and aligning marketing and business plans for the portfolio with key stakeholders.
- Implements, and maintains "best practices" in brand marketing and product development marketing. This includes BD Way of Marketing and leveraging the BD Way of Selling.
- Lead the rollout of regional campaigns, initiatives, and marketing collaterals (digital and physical) to support strategy execution.
- Design and deploy marketing solutions that address customer pain points and unmet needs—either independently or in collaboration with other portfolios or business units.
Stake holder Engagement and Cross-Functional Collaboration:
- Build and manage relationships with internal and external stakeholders, including clinical societies, medical and lab associations, and instrument companies.
- Work closely with global platform leaders, fellow marketing managers, HEOR, and Medical Affairs to ensure alignment and strengthen the value offering.
- Partner with Supply Chain Management and Marketing Operations to ensure supply continuity and effective demand planning.
- Work side-by-side with country teams to support execution, gather feedback, and drive continuous improvement.
- Analyze monthly and quarterly performance data. Develop and share action plans to meet financial and strategic goals.
- Track portfolio funnel progress, win/loss outcomes, and drive follow-through with country teams.
- Keep abreast of CASAJ market trends and be the voice of customer (VOC) to the global product development planning process. Create/ validate business cases for new opportunities within the region, engage with the WW platform and applicable country teams.
Ideal Candidate Profile
Qualification and Skills- A bachelor’s degree in Marketing, Business, Science, or a related field (MBA preferred)
- 8–10 years of marketing experience in medical devices, pharmaceuticals, or diagnostics
- Proven success in portfolio marketing, campaign management, and performance tracking
- Strong understanding of marketing fundamentals across the product lifecycle
- Experience working in a matrix environment with regional and local teams
- Familiarity with Greater Asia markets is a plus
In addition, the candidate should demonstrate:
- A strong grounding in core marketing principles and strategic frameworks
- A commercial mindset with sharp execution capabilities
- Strong analytical thinking and business acumen
- The ability to collaborate and influence across functions and geographies
- A customer-centric approach with deep market insight orientation
- High resilience and a hands-on, detail-oriented working style
- A proactive, self-driven, and solution-focused mindset
- A team-oriented attitude, with a willingness to roll up sleeves and work closely with country teams
- A high level of initiative and drive—demonstrating a “fire in the belly,” a go-getter mentality, openness to trying new ideas, and a relentless focus on achieving results