Assistant Marketing Manager - Toa Payoh
Capital Marketing Singapore Toa Payoh Full-time
Capital Marketing is Singapore's leading distributor of consumer products, providing exclusive distribution for renowned brands like KDK, Kadeka, Bertazzoni, and EuroCave. Established in 1996, the company has a strong track record of expanding into new markets, including Vietnam, Brunei, the Maldives, and Thailand.
Capital Marketing offers premium cooling products and innovative solutions, with a focus on quality and customer satisfaction. Our products can be found in major departmental stores, online marketplaces, and their showrooms.
Responsibilities:-- Develop & lead marketing strategies, overseeing omnichannel branding, digital initiatives and campaigns that drive business objectives
- Leverage market research and competitor analysis to identify trends and opportunities that the company can capitalise on
- Develop and execute integrated marketing campaigns (online & offline) to drive sales through paid and organic advertising, content marketing, social media and more
- Manage the marketing budget; track ROI and campaign effectiveness through KPIs and analytics
- Collaborate with Product, Sales and Customer Care teams to ensure go-to-market strategies are successful and smoothly executed
- Manage a team of marketing executives to ensure that each brand’s presence is growing and acquiring more market share
- Other duties as assigned by the General Manager/Management
- Bachelor’s Degree in Marketing, Communications or a related field is preferred
- At least 5 years of marketing experience with 2 years in a managerial role
- Experience in managing media, event and design agencies
- Strong understanding of digital marketing and analytics tools
- Detail-oriented with strong communication skills, both written and verbal
- Regional travel is required
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