Digital Marketing Executive

This role leads the social media presence, digital campaigns, and influencer/KOL partnerships across the hotel and F&B portfolio. The individual will drive engagement, brand relevance, and revenue through compelling storytelling, performance-led digital marketing, and strategic collaborations.

Key Responsibilities

• Develop and execute comprehensive social media strategies for hotel and F&B brands across platforms such as Instagram, TikTok, and Facebook
• Plan and manage monthly content calendars aligned with campaigns, promotions, and brand pillars
• Oversee content creation including reels, posts, stories, and captions, ensuring consistency in brand tone and visual identity
• Stay up to date with social trends, emerging formats, and platform best practices

• Plan, execute, and manage paid digital campaigns across Meta, Google, and TikTok (where applicable)
• Support key initiatives including festive campaigns, stay packages, F&B promotions, and events
• Monitor performance metrics and continuously optimise campaigns to drive engagement and conversions

• Identify, source, and manage relationships with KOLs, influencers, and brand partners
• Handle outreach, negotiations, campaign deliverables, and post-campaign reporting
• Build and maintain long-term partnerships to enhance brand visibility and reach
• Coordinate hosted stays, dining experiences, and collaborative campaigns

• Track and analyse social and digital performance including reach, engagement, and conversions
• Prepare monthly performance reports with actionable insights and recommendations

• 4–6 years of experience in social media and digital marketing (hospitality or F&B experience preferred)
• Strong portfolio in content creation is highly valued
• Solid understanding of influencer marketing and content trends
• Experience with analytics, paid media, and campaign optimisation
• Creative, proactive, and trend-aware with strong communication skills
• Able to support the day-to-day execution of multiple campaigns