Geylang - Regional Marketing Manager (Digital Freight Forwarding)

Key Responsibilities

• Collaborate with headquarters to define and prioritize the regional digital freight product roadmap.
• Coordinate and lead user acceptance testing (UAT); prepare training materials for internal and external stakeholders.
• Monitor digital system performance, gather user feedback, and support issue resolution.
• Manage regional product initiatives such as Small Forwarding Feature implementation across Southeast Asia.

• Translate customer needs from offline processes into digital platform solutions.
• Conduct training and product demonstrations for sales and operations teams.
• Partner with internal teams (HQ and commercial) to ensure smooth implementation and adoption.

• Develop and manage regional marketing strategies aligned with company objectives and budget.
• Collaborate with HQ to build brand awareness and drive adoption of digital freight services.
• Plan and execute promotional campaigns and participate in logistics-related industry events.
• Curate and manage website content tailored for Southeast Asia audiences.
• Create marketing materials, manage public relations content, and coordinate regional events.

• Analyze user data (e.g., funnel metrics, behavior trends) to identify opportunities for product and experience improvements.
• Define and monitor customer engagement and support metrics to enhance service delivery and satisfaction.
• Align operational workflows with the digital platform and provide guidance for internal operations teams.
• Conduct customer satisfaction surveys (e.g., Net Promoter Score), identify improvement areas, and develop action plans.

• Track user sign-ups, platform usage, and bookings to support the achievement of annual commercial KPIs and growth targets.

• Degree in Statistics, Mathematics, Business, Information Technology, or Supply Chain/Logistics Management.
• Relevant experience in logistics or supply chain operations is an advantage.
• At least 5 years of experience in business performance reporting and analytics.
• Proficient in Microsoft Office (Excel, PowerPoint, Word), with strong skills in data analysis.
• Strong analytical thinking and ability to present data-driven insights clearly to aid effective decision-making.
• Able to manage and summarize complex datasets.
• Excellent communication and interpersonal skills.
• A collaborative team player who works well in dynamic and cross-functional environments.