Art Director

apartmentSkills Development Academy placeGeylang scheduleFull-time calendar_month16/3/26

Art Director (Social Media & Content Strategy)

Overview

We are looking for a strategic Art Director who is more than just a creative executor. This role requires a strong social media marketing strategist who understands brand positioning, audience psychology, and performance-driven content — with the ability to execute through content creation and/or design.

You will drive the creative direction while ensuring all content aligns with business objectives, campaign goals, and measurable growth.

Key Responsibilities

Strategy & Planning

Develop and execute comprehensive social media strategies aligned with brand and business goals
Translate marketing objectives into compelling creative directions and campaign concepts
Plan content calendars based on audience insights, trends, and platform algorithms
Analyse content performance metrics and optimise strategy accordingly
Identify growth opportunities across organic and paid channels

Creative Direction & Execution

Lead the visual and storytelling direction across all social media platforms
Create or oversee the production of high-performing content (short-form videos, reels, carousels, static posts, etc.)
Ensure consistency in brand tone, identity, and messaging
Provide design direction and feedback to internal or external creatives
Stay ahead of social media trends and adapt them strategically for the brand

Performance & Growth

Monitor engagement, conversion, and audience growth metrics
Conduct A/B testing on creatives and messaging
Work closely with marketing, sales, and operations teams to align campaigns with business targets

Requirements

Proven experience in social media strategy and content marketing
Strong understanding of platform dynamics (Instagram, TikTok, LinkedIn, Facebook, etc.)
Ability to conceptualise and execute creative campaigns
Content creation (video scripting, filming, editing, storytelling), OR
Graphic design (Adobe Creative Suite / Canva / Figma, etc.)
Data-driven mindset with the ability to interpret analytics
Strong storytelling and brand-building capability
Independent, strategic thinker with leadership presence

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