Marketing Internship - OCBC
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Why Join
Gain hands-on experience in the dynamic world of consumer marketing at a leading bank. As a Primary Lifestyle Marketing Intern within Global Consumer Financial Services, you'll be involved in the full lifecycle of marketing programs, from ideation to execution, and learn how to drive results for key products like credit cards, digital banking, and deposits.
How you succeed
To thrive in this role, you'll need to be a proactive and enthusiastic learner with a strong desire to contribute. You'll excel at collaborating with various stakeholders, managing multiple tasks simultaneously, and analyzing campaign data to identify areas for improvement.A creative mindset and attention to detail are essential.
What you do
You'll be directly involved in:
- Assisting with the planning and execution of marketing campaigns across various channels (traditional and digital).
- Supporting the development and coordination of advertising materials and website content.
- Collaborating with internal and external partners to roll out strategic marketing plans for Credit Cards, Usage Offers, Customer Acquisition, Deposits, and OCBC Digital.
- Monitoring and optimizing campaign results to improve performance.
- Providing support for ad-hoc duties and projects as assigned by the team.
Who you work with
Global Consumer Financial Services (GCFS) is all about helping consumers get what they want from life. It's a broad ambition. So, the team offer an equally wide range of services. From branch to premier banking and everything in-between. That's a lot to get your teeth into and many career paths to follow.And you'll be doing it all while learning from the best in an award-winning environment.
Who you are- Currently pursuing an undergraduate or postgraduate degree.
- Eager to learn how to ideate, plan, and execute marketing programs.
- Possesses strong communication and interpersonal skills for effective stakeholder management.
- Detail-oriented and organized with the ability to manage multiple tasks.
- Proactive and enthusiastic with a willingness to contribute to the team.
Learning Objectives
This internship will provide you with:
- A comprehensive understanding of integrated marketing campaign development and execution.
- Experience in collaborating with cross-functional teams and external partners.
- Skills in data analysis, campaign optimization, and reporting.
- Insights into the marketing strategies for a diverse portfolio of financial products.
- Practical experience in stakeholder management and communication.
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
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