[ref. v66842121] Vice President, Food & Beverage, Asia - Geylang

The Vice President of Food & Beverage, Asia will report directly to the Vice President, Operations, SEA and is responsible for driving F&B strategy and performance across all hotels in the Asia region. The Vice President, Food & Beverage, Asia will oversee and provide the General Managers with strategic guidance, operational support, and performance oversight in order to maximize asset value, exceed guest expectations, and create a culture of high associate engagement that fosters professional growth and development.

Key Areas of focus:

• Establish, communicate, and monitor F&B strategies aligned with corporate goals and brand standards.
• Drive consistency of service, guest engagement, and product delivery across all F&B outlets.
• Conduct periodic audits to ensure compliance with safety, brand, and operational standards.
• Champion the adoption of innovative technologies and systems to optimize performance and guest experience.
• Oversee development and enforcement of group-wide policies, SOPs, and training frameworks.

• Ensure each property’s F&B division is operated as a profitable business unit with strong financial accountability.
• Lead the regional F&B budgeting and forecasting process, ensuring delivery of financial targets.
• Critically review property-level performance and support turnarounds where required.
• Identify and execute cost optimization opportunities while safeguarding product and service quality.
• Oversee vendor partnerships and procurement practices, ensuring compliance with governance standards.

• Position at least one outlet in each property as a market-leading “talk-of-town” destination.
• Drive cross-border best practice sharing and continuous operational improvement.
• Lead the Group’s F&B sustainability agenda in line with the “Go Green” initiative.
• Analyze regional trends, consumer behaviors, and competitor activities to anticipate shifts and maintain market relevance.
• Review and evolve organizational structures to maintain agility and competitiveness.

• Spearhead regional innovation in concepts, menus, and service offerings to stay aligned with lifestyle and dining trends.
• Oversee renovation, repositioning, and new outlet launches to ensure timely, budget-conscious delivery.
• Provide leadership in F&B planning for new hotel developments, including feasibility studies, concept creation, and business plans.
• Partner with consultants and stakeholders to ensure successful construction and launch of new projects.
• Develop and execute comprehensive pre-opening plans, training programs, and stabilization strategies.

• Mentor and develop regional and property-level F&B leaders, building a strong leadership pipeline.
• Foster a culture of accountability, innovation, and collaboration across the F&B division.
• Provide strategic guidance, coaching, and empowerment to GMs and F&B Directors.
• Represent the company at industry forums and strengthen its positioning as a hospitality leader in Asia.

• Safeguard MHR’s reputation for guest satisfaction, operational excellence, and food safety.
• Ensure all F&B manuals, policies, and systems are current and relevant.
• Support corporate priorities, regional marketing initiatives, and long-term growth strategies.
• Maintain clear reporting and communication with the Vice President, Operations, SEA.

• Minimum 15 years of senior-level F&B leadership in international hospitality groups or large-scale food service organizations, including at least 5 years in regional/corporate roles.
• Bachelor’s Degree in Hospitality Management, Business Administration, or related discipline; advanced qualifications preferred.
• Proven success in leading multi-country F&B operations with measurable impact on profitability and brand positioning.
• Strong commercial acumen with the ability to analyse financial performance and deliver results.
• Demonstrated expertise in concept innovation, outlet repositioning, and new project launches.
• Excellent communication and stakeholder management skills across diverse cultures.
• Recognised ability to lead, mentor, and inspire large, multi-geography teams.
• Willingness to travel extensively within the Asia region