Marketing Executive - Woodlands

• Creative, innovative and discipline digital marketing coordinator to oversee our online marketing strategy for the student care, child care and tuition services we represent in Singapore and Asia. Planning and executing digital marketing campaigns and to maintain and supply content for our website and social media platforms.
• In addition, to engage with the public through social media and ensure visitor flow to our digital sites.
• Analyse and report on visitor data and devise new ways to market products. Able to develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
• Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

A typical day of digital marketing executive:

• Align and execute social media strategy for the company
• Develop and manage digital marketing campaigns for our services and events.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Manage, redesign and maintain the company's website(s), FB, IG and Blog.
• Design and optimise content for the website and social networking accounts such as FB and IG and Blog.
• Track website traffic flow and conversion rates and provide regular internal reports.
• Analyse such internal reports and make improvements to the website, FB, IG and Blog.
• Ability to use a range of techniques including paid search, SEO, SEM and PPC advertising.
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts and audio content to online sites such as Youtube.
• Create online banner adverts and oversee pay per click ad management.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements:

• At least 1 years of digital marketing coordinator experience or similar role.
• Bachelor degree in Marketing or Mass Communications or related field is an advantage
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in digital marketing, social media, SEO, PPC, EDM, and e-commerce.