Marketing Executive/Senior Marketing Executive (FnB/Retail)

About the role

Based in our Tai Seng North-East Region office, collaborating cross-functionally to deliver engaging campaigns that connect our brands with target consumers.

• Develop and implement integrated marketing campaigns across multiple channels to raise brand awareness and drive customer acquisition and loyalty
• Manage the end-to-end campaign lifecycle, from planning and content creation to execution and performance tracking
• Analyse market trends, consumer insights and campaign data to identify opportunities and optimise marketing initiative.
• Collaborate with the sales, product and creative teams to ensure seamless brand messaging and positioning
• Monitor and report on marketing KPIs, using data-driven insights to inform future strategies
• Stay up-to-date with industry developments and best practices to enhance the company's marketing capabilities
• Develop multi-channel marketing strategies, define target audiences, set KPIs, and create go-to-market plans.
• Lead execution of campaigns across digital (SEO, SEM, Social, Email) and offline channels (events, print).
• Manage, train, and motivate internal marketing teams or external agencies
• Oversee marketing budgets, track performance, analyze data, and report ROI to leadership.
• Work with Sales, Product, and Senior Management to align marketing with overall business goals.
• Conduct research on trends, competitors, and consumer behavior to identify opportunities.
• Oversee advertising, content, and brand initiatives.
• Manage product launches and promotional events.
• Develop pricing strategies with sales teams.
• Ensure brand consistency and customer engagement.

Requirements:

• Minimum 2 years of experience in marketing, with a track record of successful campaigns in the food and beverage or retail industries
• Strong understanding of consumer behaviour, market trends and digital marketing best practices
• Excellent project management and campaign coordination skills, with the ability to multitask and deliver within tight timelines
• Data-driven mindset with proficiency in using analytics tools to measure and optimise campaign performance
• Effective communication and collaboration skills, able to work cross-functionally with diverse stakeholders
• Degree in Marketing, Communications or a related field