Digital Marketing Manager - Toa Payoh

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, Google and Bing etc.).

Position Summary:

We are seeking a results-driven Paid Media (Facebook, Google, Bing) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.

Job Description:

• Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.
• Continuously test and experiment with different ad formats, targeting options, and creative strategies.
• Conduct market research and analyze customer data to identify opportunities for growth

Key Requirements:

• Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
• Minimum 3 years of relevant experience in digital and social media marketing.
• Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
• Proficiency in ad campaign setup, optimization, and budget management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and team collaboration skills.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Experience in Women’s apparel industry in Europe Country is preferred.
• Priority is given to those who spend more than USD1,000 per day on advertising