Toa Payoh - Digital Marketer (Freight Forwarding Product)
About the role
This full-time Digital Marketer (Freight Forwarding Product) role at Samsung SDS Asia Pacific Pte Ltd is based in Pasir Panjang, Central Region. You will be responsible for driving the digital marketing strategy and execution for Samsung's freight forwarding product offerings, playing a key role in the company's Product Management & Development division.
What you'll be doing- Feature development
o Define regional product development roadmap and work with Head Quarter to identify feature prioritization plan.
o Lead the UAT test and document training material for internal and external users.
o Track system performance through regular monitoring and feedback collecting from user to proactively identify and resolve technical issue.
o Drive and execute relevant digital freight-forwarding product projects for Southeast Asia region e.g. Small Forwarding Feature- Implementation and Training
o Establish plans for converting customers’ activities from current off-line freight operation to on-line operation on the new platform.
o Provide training to stakeholders in sales and operation team, including product demonstration.
o Liaison with HQ teams and field BD teams to ensure smooth implementations.- Marketing / Promotion plan and content management
o Lead and manage Southeast Asia region's marketing activities that aligned with the Company goals within the budget allocation.
o Work with Head Quarter team to create marketing strategies with the key focus to enhance digital platform branding awareness to potential customers across the region.
o Execute product promotion roadmap for Southeast Asia region, which includes plan and participate in Logistics related events.
o Manage website content creation specialized for Southeast Asia countries to attract more targeted audiences.
o Marketing planning and budget management.
o Plan marketing events, produce public relation / marketing materials.- Customer experience and operation excellence
o Provide analytical insight such as funnel matrix analysis, users’ experience optimization analysis and identify improvement action in order to enhance user experience.
o Establish customer service and customer engagement related matrix, measure and monitor actual performance to drive for higher customer satisfaction and customer acquisition rate.
o Map out digital freight forwarding operation process through online platform, and provide standard guidelines for operation team.
o Initiative regular customer net promotor score survey to collect customer feedback, identify gap and work out corrective and preventive action plan.- Support execution and commercial target achievement
o Manage and monitor in order to achieve regional annual KPI for New shipper registration and New Shipper booking.
What we're looking for- 3-5 years of experience in digital marketing, ideally within the logistics, freight forwarding or supply chain industry
- Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, email, and content marketing
- Proven track record of planning and executing successful digital marketing campaigns that drive measurable results
- Excellent analytical and data-driven skills, with the ability to use metrics to optimize campaign performance
- Creative and innovative mindset, with the ability to develop engaging and impactful digital content
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Degree in Marketing, Communications, or a related field
What we offer
At Samsung SDS Asia Pacific, we offer a competitive salary, comprehensive benefits package, and opportunities for career development and growth. Our modern, collaborative work environment and focus on work-life balance make us an attractive employer for top talent in the industry.
About us
Samsung SDS Asia Pacific Pte Ltd' is a leading provider of digital transformation solutions and services, serving customers across a wide range of industries. We are committed to driving innovation and delivering exceptional value to our clients through our cutting-edge technology and talented team of professionals.
If you are passionate about digital marketing and eager to contribute to the success of a dynamic, global technology company, we encourage you to apply for this exciting opportunity. Apply now