Social Media Manager

This role requires strong collaboration with internal teams, clients, and external partners, as well as an ability to manage projects from concept to delivery.

Key Responsibilities

• Lead and execute always-on and campaign-based social strategies.
• Develop social media and content proposals with minimal supervision.
• Map short- and long-term strategies with clear implementation plans.
• Stay updated on industry trends, platform updates, and emerging ad formats.
• Contribute to discussions that result in effective, innovative social outputs.
• Maintain a strong interest in the entertainment and film industry to create relevant, engaging content.

• Oversee content calendars, creative briefs, and publishing schedules across platforms (Meta – Facebook, Instagram, Twitter/X; YouTube; TikTok).
• Supervise content flighting, scheduling, and boosting/running ads.
• Ensure content aligns with best practices for both organic and paid media.
• Collaborate with creative teams, content creators, and production resources to deliver high-quality assets
• Comfortable with copywriting for social content and community responses.

• Experienced with content management and publishing tools (e.g., Sprinklr) and able to learn new tools quickly.
• Supervise and participate in community moderation to facilitate timely, on-brand responses.
• Manage crisis situations on social media, following established protocols, and deliver clear, accurate incident reports.

• Familiar with social listening tools to monitor brand health, share of voice, and public sentiment.
• Create regular reports on always-on and campaign performance against client benchmarks.
• Analyse data to extract actionable insights and make recommendations for optimisation.
• Confident in using analytics tools for social media performance tracking.

• Manage projects end-to-end, from client brief to creative delivery.
• Build strong relationships with clients, internal stakeholders, and external partners.
• Oversee budgets and timelines, proactively identifying risks and ensuring on-time delivery.
• Provide guidance and support to team members as needed.

1. Knowledge and Experiences Required

• 5–7 years’ relevant experience in social media management, with proven success in content creation, community engagement, and paid media campaigns.
• Possess leadership qualities to work effectively with cross-discipline teams.
• Experience with entertainment, film, tourism, travel, luxury, or automotive brands is an advantage.

1. Skills Required

• Excellent communication, relationship management, and presentation skills.
• Strong multi-tasking abilities with a high attention to detail.
• Proficiency in social tools (e.g., Sprinklr).

1. Attributes

• Positive, can-do attitude with resilience, confidence, and maturity.
• Team player with a hands-on approach.
• Able to work under tight deadlines and manage multiple projects.
• Proactive, solutions-oriented, and adaptable to changing priorities.