Marketing Executive (Digital Marketing & e-Commerce) - Toa Payoh

You will also work closely with internal teams to ensure campaigns are aligned with business strategies and timelines.

• Plan and executive weekly digital marketing campaigns across brand.com and marketplaces to achieve key performance indicators (KPIs).
• Assist in managing a range of digital marketing channels (SEO, SEM, CRM, Social Media, Mobile, Display, etc.).
• Ensure campaign messages and visuals are consistently updated across websites, mobile apps and CRM systems.
• Coordinate content production such as product photoshoots, digital imaging, video creation and artwork development for platforms like Facebook, Instagram, TikTok, Lazada and Shopee.
• Conduct market and competitor research to support continuous improvement of digital strategies
• Stay current with the latest digital trends, tools and technologies, and assess their relevance for the business.
• Work with internal teams to ensure accurate and timely order fulfillment for all e-commerce channels.
• Guide the fulfillment team in handling customer queries related to order status, returns/exchanges, feedback and general inquiries.
• Track and report on e-commerce sales performance, providing insights and recommendations based on data and shopper behaviour.
• Liaise with marketplace account managers for campaign planning, submissions, artwork coordination, and other operational tasks.

• Preferably with B2C or agency marketing experience. Fresh graduates with relevant digital marketing internship experience are welcome to apply.
• Familiarity with digital and traditional marketing concepts is an advantage, including exposure to tools such as Google Analytics, SEO, CRM platforms, website and content management systems, and e-commerce marketplaces.
• Preferably from a retail background.
• Excellent communication and writing skills to effectively engage with internal and external stakeholders.
• Analytical mindset with an interest in learning from data and consumer behaviour.
• A self-motivated team player who thrives in a fast-paced, dynamic environment.
• Keen interest in social media trends and content creation.