Digital Marketing Executive

The DME undertakes content ideation, editing and proofreading to ensure consistency of brand messaging and execution across all omnichannel touchpoints.

Key Tasks:

1. Digital Strategy, Planning & Brand Governance

• Support compliance with corporate brand guidelines across all online channels.
• Conduct market profiling and analyse digital and e-marketing channels.
• Support formulation of digital marketing strategies and recommendations.
• Participate in monthly marketing and promotion planning to ensure alignment between online and offline initiatives.

1. Digital Campaign Execution, Content & Customer Engagement

• Design online marketing content and develop collaterals for digital campaigns.
• Execute digital marketing initiatives across websites, social media, SNS and EDMs.
• Plan and manage social media marketing calendars to grow brand followers and online communities.
• Coordinate customer engagement efforts and enhance customer experience across social platforms.

1. E-commerce, Website, Agency & Performance Management

Support online-to-offline (O2O) initiatives to drive traffic to physical stores.

Requirements:

1. Bachelor’s degree or Diploma in Marketing, or related discipline.
2. 2 to 3 years of marketing experience within the beauty retail industry, with hands-on exposure to digital marketing and e-commerce.
3. Proficient in Microsoft Excel and PowerPoint. Sound working knowledge of websites, e-commerce platforms, paid media, influencer marketing and social media tools.
4. Self-starter with a proactive and hands-on approach.
5. Strong analytical skills with the ability to interpret digital, e-commerce and sales performance data, including post-campaign analysis.
6. Well-organised with good communication and collaboration skills, able to work effectively with cross-functional teams and external partners.
7. Any such duties as may be assigned by the company within reason in order to respond flexibly to changes in the business environment.