Performance Marketing Manager (Lead Generation)

apartmentBS Groups placeGeylang scheduleFull-time calendar_month30/4/26

Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.

Scope of Work

Core Responsibilities

Lead Generation

Plan and run Facebook / Instagram lead campaigns
Generate consistent monthly enquiry volume
Improve lead quality, not just quantity

Cost Control

Reduce CPL
Improve ROAS / CAC efficiency
Manage and optimise ad budgets daily

Campaign Execution

Launch new campaigns, creatives, offers, landing pages
A/B test audiences, hooks, creatives, copy

Reporting

Daily / weekly reporting:
Leads
CPL
Spend
Conversion rate
Show-up rate
Sales ROI

Funnel Improvement

Work with sales team to improve lead follow-up speed
Improve booking rate / trial attendance

What Success Looks Like

Every month leads delivered
CPL controlled
Fast reaction when results drop
Constant testing and improvement
No excuses, data-driven decisions
Think like owner, not employee

Candidate Requirements

Strong Meta Ads hands-on experience
Proven lead generation results
Understand CPL / CAC / ROI
Analytical and aggressive optimiser
Able to work independently

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