Regional Marketing Manager (Greater China Market)
B2B Marketing Manager – Greater China (Hybrid)
Company: Tech CompanyLocation: Singapore (Hybrid Work Arrangement)
Industry: Technology / B2B Marketing / Professional Services
About the client
Our client is the world’s largest professional network, driven by a mission to create economic opportunity for every member of the global workforce. We empower people to build connections, access opportunities, and grow through knowledge and innovation.Internally, we’re equally dedicated to our employees — nurturing a culture grounded in trust, inclusion, care, and impact.
The Opportunity
We are looking for a results-driven B2B Marketing Manager with a strong entrepreneurial spirit, deep digital marketing expertise, and a proven track record in demand generation for the Greater China market. This is a newly created and high-impact role on our Asia Pacific Marketing team.
You’ll be responsible for shaping and executing the regional marketing strategy, driving high-quality leads, and creating localized content for Chinese-speaking audiences. You'll work closely with Sales, Customer Success, and global marketing teams to deliver measurable impact.
Key Responsibilities- Greater China Marketing Strategy: Develop and execute the end-to-end marketing strategy in partnership with Sales, Customer Success, and Sales Development.
- Lead Generation & Demand Marketing: Launch targeted digital acquisition campaigns across WeChat, Baidu SEM, inbound/outbound channels to drive qualified B2B leads.
- Content Localisation & Thought Leadership: Champion the development of China-specific narratives, case studies, and marketing materials. Lead content localisation efforts with a strong command of native Chinese writing.
- Product Adoption & Sales Enablement: Collaborate with Sales to promote LinkedIn’s enterprise products and deliver impactful enablement tools and materials.
- Stakeholder Collaboration: Partner with global and regional teams (Sales, Content, Alliance, and Martech) to align strategies and execute go-to-market initiatives.
- Project Ownership: Manage marketing projects end-to-end — from concept to execution — ensuring timelines, KPIs, and quality outcomes are met.
Qualifications:
- Marketing Manager leading the Greater China market. Knowledge of Mandarin is essential.
- 5+ years of experience in B2B digital marketing, demand generation, and lead acquisition.
- Deep understanding of the Greater China market, especially platforms like WeChat, Baidu SEM, Toutiao, and Chinese content marketing trends.
- Strong experience in project management with the ability to lead and execute initiatives independently.
- Proven track record in crafting localized content strategies and working with Chinese B2B audiences.
- Experience launching full-funnel enterprise marketing programs aligned with sales targets.
- Analytical mindset and ability to measure ROI and campaign performance.
- Familiarity with tools such as Salesforce, LinkedIn Sales Navigator, marketing automation platforms.
- Excellent cross-functional collaboration and communication skills.
- Familiarity with webinar platforms, Photoshop, and marketing automation tools.
- Reports to: Head of APAC Marketing (Singapore)
- Key Stakeholders: Sales Team
- Role Type: Individual Contributor
- KPI: Lead Generation & Revenue Growth
- Hybrid work environment: Flexibility to work from home and in-office
- Collaborative and high-performance culture
- Opportunity to lead marketing strategy for one of Asia’s fastest-growing markets
How to Apply: Interested applicants, please click on the “Apply Now” to submit your updated resume.
Please note: Due to the anticipated high volume of applications, only shortlisted candidates will be contacted. All information provided will be treated with strict confidentiality and used solely for recruitment purposes.
Cheah Wei EePrincipal Consultant - Retail & Hospitality Division
EA Personnel No: R23114782
Peoplebank Singapore Pte Ltd | EA Licence No: 08C5248