Senior Marketing Executive (Growth & Merchandising)

apartmentJi Mei Flowers placeToa Payoh scheduleFull-time calendar_month21/5/26

Key Responsibilities

E-Commerce Growth & Sales

Drive online sales growth across Shopify website and digital channels
Monitor and improve key e-commerce KPIs including conversion rate, AOV, ROAS, and repeat purchase rate
Plan and execute sales campaigns for key occasions including Valentine’s Day, Mother’s Day, Christmas, Chinese New Year, and other seasonal launches
Identify opportunities to improve customer journey and website conversion

Product Merchandising

Manage homepage, collection pages, featured products, and online merchandising strategy
Plan product launches, bundles, upsells, and promotional mechanics
Work closely with floristry and operations teams to prioritize hero products and seasonal collections
Analyze product performance and recommend actions to improve sell-through and profitability

Digital Marketing

Coordinate with external agencies on paid ads and SEO
Manage email marketing campaigns and customer retention initiatives
Lead content planning for website, EDMs, social media

Analytics

Analyze sales, customer, and campaign data to identify growth opportunities
Monitor campaign performance and prepare weekly/monthly reports and dashboard

Requirements

3–5 years of experience in e-commerce, digital marketing, or online merchandising
Strong understanding of Shopify and e-commerce operations
Experience managing online campaigns and promotional calendars
Familiar with Meta Ads, Google Ads, email marketing, and Google Analytics
Strong commercial mindset with analytical and problem-solving skills

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