Program & Marketing Lead (Higher Education)
- Lead the marketing and positioning of a reputable higher education program based out of Singapore
- Drive successful recruitment of high calibre learners through blend of on and offline marketing campaigns
- Advisory to stakeholders on shaping outreach and marketing for the program
About Company
Our client is a globally renowned education organisation based in Singapore. Housing some of the top-ranked academic institutions, programs, and research globally, they embrace the culture of inclusivity and entrepreneurship, and are a community of passionate individuals dedicated to driving innovation and change in higher education.In line with continued growth aspiration they are currently recruiting for a Program & Marketing Lead (Higher Education).
Roles & Responsibilities- Admissions Strategy & Governance: Lead the development and execution of admissions strategies and processes to attract and select high-calibre learners / applicants
- Integrated Marketing & Outreach: Partner closely with Marketing and Admissions to design and implement structured marketing and outreach initiatives aligned
- Digital Marketing & Brand Positioning: Spearhead digital and social media strategies to strengthen programme visibility and positioning
- Market Intelligence & Strategic Insights: Analyse market trends, applicant profiles, and competitor programmes to carve programme differentiation.
- Event Management: Ideation and running of engagement programs e.g. information sessions, webinars, and experiential activities across local and international markets.
- Bachelor’s degree holder, preferably in Business or Marketing
- Minimum 5 years of relevant experience in higher education admissions, marketing, outreach, or programme management
- Demonstrated ability to develop and execute strategic marketing initiatives.
- Familiarity with digital marketing platforms and marketing automation tools (e.g., HubSpot, SendGrid).
- Strong written communication and content development skills.
- Proven project management capabilities with the ability to manage multiple priorities effectively.
- Good stakeholder management and interpersonal skills.
Application Process
To apply, please send your updated resume to Sean Wong (Registration ID No. R1441040) at sea••••••@cornerstoneglobalpartners.com with the job title or swiftly fill out the application form below. Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.
Cornerstone Global Partners (EA Licence Number: 19C9859) is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, religion, creed, marital status, national origin, age, veteran status, disability, or any other protected class.