Performance Marketing Assistant Team Lead

Job Overview:

This role requires a high level of professionalism, strategic thinking, and hands-on expertise in performance marketing, team management, and business operations. The ideal candidate is detail-oriented, results-driven, and capable of managing multiple high-intensity accounts while maintaining structured workflows and efficiency.

Key Responsibilities:

Performance Marketing Leadership & Management:

• Lead, train, and mentor a team of 3–5 performance marketers to ensure campaign success and continuous team growth.
• Establish structured workflows to improve efficiency and ensure consistency in execution.
• Maintain a high level of professionalism— (impartiality and fairness in decision-making).
• Set team KPIs and work with the Performance Head to align them with company goals.
• Hit KPIs set by Performance Head.
• Support the team in improving campaign strategies and optimizations with logical, data-driven reasoning.

Account & Campaign Management:

• Ability to hold a business unit and also oversee multiple business units and ensure smooth campaign execution across different teams.
• Manage high-intensity accounts and take over campaigns when Performance Marketers are on leave.
• Provide accurate and high-quality audits and proposals to support the Sales Team, ensuring recommendations are logical, well-researched, and justified.
• Forecast and analyze Google and Meta performance metrics to identify trends and optimize campaigns proactively.
• Develop strategies to enhance client performance and overall company success.
• Able to link performance metrics to different success components (Website/Creatives/Ad Copies/DLP/Offers etc…)

Training & Development:

• Conduct structured training sessions with clear training outlines to improve team skills and knowledge.
• Ensure the team stays updated on the latest industry trends, tools, and techniques.
• Promote AI-assisted workflows in the team, but also be able to manage over-reliance on AI—all work must be critically analyzed and refined by human expertise.

Data, Reporting & Workflow Optimization:

• Proficient in Excel scripting to build automated reports and dashboards for better data analysis and workflow efficiency.
• Ensure all reports, forecasts, and performance metrics are accurate, insightful, and actionable.
• Maintain structured workflows to enhance organization, efficiency, and team coordination.

Interdepartmental Collaboration & Communication:

• Act as the main liaison between the Performance Marketing team and the Digital Marketing department to ensure seamless communication with clients.
• Possess excellent people skills and high emotional intelligence (EQ) to navigate team dynamics effectively.
• Uphold strong leadership qualities by setting a positive example—being punctual, responsible, and dedicated to excellence.

Job Requirements:

• 3+ years of experience in Performance Marketing (Google Ads, Meta Ads, Display, Video).
• Minimum 1 year of managerial experience, overseeing a team of 3–5 members.
• Proven ability to handle high-intensity accounts and manage multiple business units.
• Strong expertise in Google and Meta ad performance forecasting and data analysis.
• Exceptional ability to analyze and optimize campaign strategies based on real-time data.
• Experience in creating structured training programs and developing team skillsets.
• Ability to provide fact-based, well-researched recommendations with supporting data and logic.
• High proficiency in Excel scripting and automated reporting to streamline processes.
• Strong sense of professionalism and impartiality—able to separate work from personal matters and uphold integrity.
• Demonstrated leadership qualities, including accountability, reliability, and proactive problem-solving.
• Strong ability to think independently, take initiative, and ensure all tasks are completed with high standards.
• Excellent communication, presentation, and stakeholder management skills.
• Fast learner, capable of recognizing and adapting to trends across a large portfolio of 300+ clients.
• Detail-oriented, highly organized, and structured in workflow execution.
• Passionate about performance marketing, continuous learning, and driving business success.
• Hardworking, committed to excellence, and unwilling to cut corners.