Sales Manager (Project Sales/HVAC/Ventilation)

1. Sales Strategy & Market Development

• Develop and execute annual project sales strategies aligned with Kruger Singapore
• Map and develop target sectors and key accounts at the project level, covering all addressable Kruger markets, not limited to semiconductor fabrication facilities, data centers, industrial plants, and commercial buildings.
• Identify specification opportunities and define spec-in action plans by project type and consultant base
• Drive market share growth through structured territory and segment planning

1. Project Pipeline & Funnel Management

• Own the full project sales funnel: Project Owner/ Consultant Spec in → RFQ intake → Specification → Tender → Negotiation → Award → Handover
• Maintain accurate and current pipeline data in CRM with clear project status, value, and win rate
• Conduct weekly pipeline reviews; identify at-risk projects and escalate with corrective actions
• Track RFQ → Order conversion rate and win/loss ratio; analyze trends and drive improvement

1. Specification Selling & Consultant Engagement

• Proactively engage M&E consultants, specifying engineers, and architects to position Kruger products in project specifications
• Provide technical presentations, product selection support, and application guidance during design stages
• Build and maintain a consultant database across Taiwan; conduct regular technical visits and seminars
• Ensure Kruger ventilation solutions are specified as the preferred or equal brand on key projects

1. Pricing Discipline & Margin Control

• Review and approve project pricing within defined authority; challenge unnecessary discounting
• Collaborate with Finance on payment terms, credit control, and collections follow-up
• Monitor project gross margin; escalate margin-at-risk projects to management promptly
• Enforce pricing governance and ensure alignment between sales growth and profitability targets

1. Reporting, Governance & Compliance

• Provide accurate weekly/monthly sales performance reports to Deputy General Manager and KVA regional team
• Ensure CRM data integrity and standardized project reporting discipline across the team
• Manage sales budgets, travel, and entertainment expenses within approved limits
• Ensure full compliance with company policies, labor regulations, and relevant industry standards

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to ref••@trustrecruit.com.sg or please click on “Apply Now” and provide the below details in your resume.

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EA Personnel Reg No: R25128522