Geylang - Marketing and Business Development Roles

Business Development Manager – AW LAW LLC

Job Description

Reports to: HR Manager / Director

1. Strategic Planning

• Develop and implement business development strategies aligned with the firm’s objectives.
• Identify new market opportunities and service areas.

1. Client Engagement

• Manage and grow client relationships; monitor satisfaction and develop retention strategies.
• Conduct client feedback interviews and surveys.

1. Marketing & Branding

• Coordinate firm branding, marketing materials, website content, and social media.
• Work with lawyers to publish thought leadership articles and client alerts.

1. Pitching & Proposals

• Prepare tailored pitch documents, proposals, and RFP submissions.
• Assist legal teams with deal/experience summaries and client presentations.

1. Legal Directories & Rankings

• Manage submissions to Chambers, Legal 500, IFLR1000, etc.
• Collect matter highlights and client testimonials for rankings.

1. Event Management

• Plan and execute webinars, CPD seminars, and networking events.
• Coordinate sponsorships and partnerships with external organisations.

1. Research & Analysis

• Conduct competitor benchmarking, market research, and client intelligence reports.
• Track BD metrics, pipeline activity, and prepare reports for senior leadership.

1. International Outreach

• Build referral relationships with overseas law firms.
• Support cross-border marketing initiatives and conference participation.

• Degree / Diploma in Marketing, Business, Law, or Communications.
• At least 5 years of experience in legal or professional services business development.
• Familiarity with Singapore’s legal and regulatory environment.
• Strong writing, presentation, and project management skills.
• Experience with CRM tools (e.g., InterAction, HubSpot) is a plus.

Key Performance Indicators (KPIs)

Category

KPI Example

Frequency

Client Development

Number of new client leads generated

Monthly

Proposal Success

Proposal win rate (% of RFPs converted)

Quarterly

Client Retention

Client satisfaction scores / retention rate

Bi-Annually

Events & Campaigns

Number of events organised and client attendance

Quarterly

Content & Thought Leadership

Number of publications/blogs/articles issued

Monthly

Directories & Awards

Successful directory rankings and award submissions

Annually

Internal Engagement

Number of training or coaching sessions with lawyers

Monthly

Market Expansion

Number of new markets/industries entered

Annually